Sonny Bonoho – Carry On
Today is an exceptionally exciting day for us at Artistic Outlet Media. We are thankful to announce the release of our second visual collaboration with energetic, Seattle emcee Sonny Bonnoho. The video for ‘Carry On’ comes in the wake of Sonny’s recent signing to the legendary Russel Simmons’s new label; All Def Digital.
The treatment for this video was particularly fun to craft. Director Ife Adeniji and DP Jonathan Ball teamed up to create a stylistically wild night befitting of Sonny’s massively energetic persona. Crazy costumes, stripper poles, blow up dolls, and kiddy pools are just a fraction of what made up the madness on set. However, the real magic rests upon the shoulders of all the party people who showed up. There are really too many people to name but the help is extremely appreciated. Without them we wouldn’t have been able to create the energy necessary for a concept like this. For Sonny and ourselves at The Outlet it has been truly exciting to see all of the parts come together in such a harmonious unison. Help yourself to a night of beer sipping, pole dancing, piñata bashing, bikini-clad madness in the brand new release of Sonny Bonoho’s “Carry On”.